Seva · My birthday with a purpose

Shelf to Self

From your shelf to her first day at work.

Somewhere in your wardrobe is an outfit you no longer reach for. For a woman starting her first job, it is what makes her feel ready. This birthday, I'm choosing to receive differently — not gifts, but pre-loved clothes that can be passed forward with love, dignity and confidence.

Collecting until 5 September

Shelf to Self clothing drive poster — from your shelf to her first day at work

What to donate

Donate

Good-quality workwear

Either style

Indian & Western wear

Condition

Clean, wearable, ready to wear

How it works

01

You donate

Drop off or send us the workwear sitting unused in your wardrobe.

02

We refresh

Everything is sorted, cleaned and checked so it's ready to wear.

03

NGOs pass it forward

Partner NGOs hand it to women stepping into their first jobs.

Where the clothes go

We're partnering with NGOs already working in women's skill development, employment, livelihood and career readiness — so every outfit reaches a woman who will genuinely use it. Organisations we're working with and reaching out to include:

Goonj

Clothing and dignity-led rural & urban development

SEWA Bharat

Livelihoods and employment for women workers

Azad Foundation

Livelihoods with dignity for resource-poor women

Katalyst India

Career readiness for young women in STEM

Udayan Care

Skilling and employability for young women

Pratham Education Foundation

Vocational skilling and job placement

Sambhav Foundation

Skill training and workforce entry

Nanhi Kali

Education and futures for underprivileged girls

Partnerships are at different stages of confirmation. If you run or know an NGO working with women in employment or livelihood, write to us below.

Donate, partner or volunteer

Tell us how you'd like to be part of Shelf to Self and we'll take it from there.

Prefer to talk? WhatsApp Meenal on +91 97110 71730